7 Marketing Tips for Real Estate Photographers in Australia
Getting images snapped is one thing, but real estate photographers can face a real challenge in attempting to market their photos. The photos won’t mean anything if they aren’t able to their job on the customer-facing side, so a photographer for real estate must follow through with delivering their images through the right consumer communication channels.
Table of Contents
- On the Aspect of Preparing
- On the Execution of Images for Public Consumption
- Positioning the Property
- Final Thoughts
But all is not lost. Marketing is an art where the right combination of steps and concepts can land you the right results you need especially in a country like Australia. Real estate photographers can also be marketers if they are deliberate on what they want to achieve. It will be a conscious effort but one that pays dividends.
These seven tips aren’t the end all. There are other tips and trucks out there that can bring your images to the spotlight right in your audience’s gaze. A professional real estate photographer could jump on the internet and learn on their own rather than going into this endeavor blind.
On the Aspect of Preparing
Failing to plan is a plan to fail. Come to think of it, charging into the marketing part of things could end up a disastrous task if you don’t prepare properly. There are various sets of audiences out there even if you believe that home buyers have the same profile given the vast population in Australia. Thing is, if you dive deep into personas, they all differ to some degree even in interests, lifestyle, income levels, stage in life, and many more. A grasp on who you are selling to can help you prepare resources and efforts into the tasks that are about to come. A professional real estate photographer who is prepared is already one foot into the door of success.
Identify your target audience
This might take some research and surveying around to get some information on. Real estate photographers who intend to translate their hard work from photos to a selling proposition should know what attracts their buyers. Some might be in the segment of being attracted to certain colors or moods such as twilight effects. These will have an impact on their decision making based on principles of association to things they like, thereby leading them to make a decision to make a purchase. The choice to put in certain selling points into the image as well as the enhancement will not make everyone stare at the image, it will be challenging to look for a common denominator among your audience. However, your research should tell your where your efforts will make the largest returns.
Think of the message you want to send
Part of the presentation is being able to convey a message across. Real estate photographers must extend their creativity to more than just the art of enhancement and onto an art of expression. A brighter image shouts an inviting tone while a cold dark image might scream an unnoticeable voice. It is critical that your image and concept as a real estate photographer can reach out to talk to your intended audience.
On the Execution of Images for Public Consumption
This is the part where all the plans come into action. The ability to concretize your thoughts into a set of decisions will ultimately affect the way your audience reacts to your image. This means that the more conscious you are of translating the abstract into reality, the better you are able to snag the viewer’s attention through your images.
The key is in the truthfulness of the image
A professional real estate photographer must be keen on the ethics of presentation when it comes to the enhancement of property images. Never overdo the image or present it in an overly excessive light. These could come in the form of too many effects or too much beautification that it renders the image almost like a piece from a fantasy film. Stick to a realistic representation with the intent to show the true form the property while brushing up just enough to make the image exude a jubilant cheer. Another key is in retaining the objects that will disappoint the viewer if they see it absent in the photo but really there during the personal tour. These might include flaws or even trees that were removed to make the image more likable. If you are thinking of beautifying the image like these, better let go of that mouse right now.
Choose the best shots to showcase
In a set of images, you might end up editing all of them. However, a keen photographer for real estate would know how to weed out the bad shots from the get-go. In a marketing context, you only need the right shots to make the cover of your material. This means that you will definitely end up with photos you will just tuck away within your hard drive but don’t feel bad about it as it is all part of the process.
Create a convincing narrative
While pictures are worth a thousand words, you still need to put in some text for the audience to know what the description of the property is and its features. Marketing materials will normally be catchy and succinct so you may need to draw out your inner writer to get some heads and eyes turning. This will complement any marketing material that wishes to make its way to the headlines of any internet webpage or social media site.
Positioning the Property
Use the right tools
This marketing tip is to make your presence felt in the internet space. The right SEO keywords along with the proper tagging of photos will help your page make its way to the right audience as they type up the words in search engines.
Find good foot traffic
You might also want to partner up with sites that have a good following. Real estate photographers looking to throw their image into a sea of people will surely find it within the internet whose density for users whether subscribers or followers will have a high chance of seeing it. This could mean partnering up with the right influencer or maybe the right organization.
A photographer for real estate in the land down under has a job that doesn’t end with photos. Some will definitely need to see it through the end where their images make a splash with marketing efforts. If you are one of them, then don’t waste anymore time. Get your hands dirty and make sure your photo does its job.
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