Real Estate Photo Editing Can Boost Social Media Marketing In 2021

We all know how the global pandemic kept everyone at home in the past year. People have taken their businesses and plights to social media in hopes to be immersed in the community virtually. Most people believe that is has been the driver for most entrepreneurs to set up online and close physical brick and mortar ways of doing business. This of course, includes real estate agents as they hope to continue bringing homes to people who are willing to buy. However, it is also noteworthy to point out that other factors have pitched in to this trend of social media marketing. A growing population of millennials, a new generation who is now immersed in the workforce, has been pushing the statistics for an increased search in real estate online. Couple this with the fact that real estate social media marketing through enhanced photos add to the overall reason why these online platforms are now the norm in 2021.

Real estate photo editing has had a vital role in boosting the real estate industry through different ways in marketing. Photographers must be keen to jump on this trend and adapt to the needs of this growing channel. In fact, real estate agents themselves have started taking their ads to social media using hashtags and using photos that fit specific resolutions of social media platforms.

How Real Estate Photos Impact Social Media Marketing

Over the years, real estate photo editing has been constantly in demand. It helps sell properties faster, some even at higher rates, and overall, just have had a positive impact to real estate selling. The rise of real estate social media marketing has moved real estate agents away from cold calls or open houses and into online community spaces and understanding these changes will help the photographer know how the business has changed.

  1. Social media requires good pacing in posting content – Internet citizens, as most demographics would call it, have a very peculiar behavior in terms of timing. Real estate social media marketing works just like any other industry marketing campaign. They rely on a set of planned activities that are targeted to the prospective customers and understand their ways of buying. In this case, posting content must be done in a planned and spaced-out manner. Posting too many too soon can irritate your target market and cause them to remove you from their following.
  2. Interaction between real estate provider and prospective customer has just gotten closer – Most social media platforms provide a direct messaging platform that enables them to contact the page owner in real time. In fact, some page owners respond immediately because their devices are just in their pockets. This ripples all the way to photographers who perform real estate photo editing. Some scenarios may require real estate agents to contact photographers in case their clients are keen on buying something that is not on the listing but is on the market making photographer reaction times move much faster.
  3. Different formats have started to trend – 3D Photos, virtual tours, videos, and short clips are just some of the newest forms of real estate images and media to surface. These have made the rounds is real estate social media marketing due to the influx in demand of more visual information. 3D photos and virtual tours give control to the user to change perspectives within a photo and give them a total view while videos create content that do just the same, except that they do not require effort to see the place.

Adapting to the Trend

Photographers must react quickly to these changes to support their real estate clients and to survive in the industry altogether. It may sound like a harsh bite of reality but the saying of change is the only constant thing in the world is very applicable to this situation.

  1. Understand the requirements of social media and produce those photo resolutions – Photographers can start exploring other options for real estate photo editing that cater to social media posts. There are programs such as Diptic and Canva which can get the job done in those specifications.
  2. Have a contingency plan to augment your editing capacity – Photographers will want to look at surges in demand and periods where it is lean. This helps them manage the decisions whether to outsource or to do photo editing themselves. Once a real estate client asks for a very tight set of deadlines for multiple projects, then the decisions should come automatic to assess what your next step should be to ensure there is no wasted time.
  3. Invest in new equipment – Taking the jaw-dropping images of 3D photos might require some new toys or perhaps a camera with higher resolution and Bluetooth capabilities to easily transfer those images to your phone for that social media realty editor. It is important to research prior to purchasing if there are cameras and equipment that will help add these features onto your repertoire. The demands of real estate social media marketing will always tread on something new, so having an anticipative mind and researching for the best equipment that can get you one step ahead of the game.


Real estate social media marketing has indeed come a long way. It resulted from various aspects and changes in society which looks like it will be there for the long haul. Real estate photo editing has been a staple in selling properties by using is charm and appeal. What this craft needs to do now is jump in on the bandwagon and sail through social media in order to make the most out of the traffic it has. Furthermore, real estate social media marketing has seen its start with real estate agents adapting to this shift and anticipating the needs of your real estate client by learning this market will propel you further into the spotlight. And needless to say, the ability to be flexible, and to adapt, no matter if you are a beginner or a seasoned professional in photograph will be the distinctive traits to have in order to survive this ever-changing world.


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