20 Interesting Real Estate Photography Facts You Should Know (2023 Statistics and Facts)

A fantastic picture is worth a million words in the real estate industry. Skilled photographers can produce and present the highest-quality photos to maximize the chances of selling residential or commercial properties. Just how important are your photos?

Market Insights: Eye-Opening Real Estate Photography Stats

Professional real estate photos drive 32% faster sales than listings without images. Professional photography's core advantage is controlling perceived value and generating more buyer interest. The data shows high quality photos improve performance across crucial listing success metrics. Here are some quick stats:



Faster sales

Homes with professional photos sell 32% faster

Online views

118% more views for listings with quality photos

Asking price impact

$900 - $116,000 higher price for well-photographed homes


50% higher with professional real estate photography

Buyer reliance

83% of buyers call photos "very important" in purchase decisions

Photo viewing time

60% of online browsing time focused on property images

Attention grabbed

Quality photos get 20 seconds of attention, compared to two seconds for bad photos

The Power of Visuals in the Real Estate Industry

Professional photography elicits an emotional response from potential buyers, prompting a desire to see and purchase a property. These real estate photo editing with polarizing filters statistics can help you see why high-quality photographs drive faster sales and higher selling prices.

Two storey house with a lawn and sizeable driveway directly from the streets

  1. - An excellent picture can command up to 20 seconds of attention, compared to only two seconds for a poorly shot or no photo.
  2. - Listings with professional photography sell 32% faster than those without photos
  3. - A report shows that properties with video content get a 157% increase in organic views.
  4. - Beautifully photographed properties spend 89 days on the market on average. On the other hand, properties without pictures spend 123 days on the market.
  5. Aerial photography helps boost real estate marketing, helping sell homes 68% faster.
  6. - When it comes to online views, properties with great photos enjoy 118% more views than properties without good-quality images.
  7. - A survey shows that homes with virtual tours gain 87% more views. Moreover, properties with virtual tours tend to be sold 32% faster and 7% higher than the asking price.

Photography Usage of Real Estate Agents and Realtors

A survey from the National Association of Realtors shows that 72% of realtors believe hiring a professional photographer is essential for their marketing efforts. These staggering real estate photography statistics show the value of high-quality photography and virtual staging for agents.

  1. - While a growing number of agents appreciate professional photography, a National Association of Realtors survey reveals that only 61% of realtors hire professional photographers to take photos of their listings.
  2. - Professional real estate photos make a big difference for homes in the $400,000-$500,000 range. The homes sell 18% better in the first six months of being listed.
  3. - A shocking 94% of listings don't include a virtual tour. This is despite 58% of buyers wanting to see virtual tours.
  4. - A report indicates that property agents investing in professional images and virtual staging sold 47% more per square foot than those who used amateur photos.
  5. - About 80% of agents want to maximize social media platforms by uploading professional photos of their property listings.

Kitchen with blue accents and textured walls

Buyers' Perception of Professional Real Estate Photography

Virtual tours, aerial photography, and high-quality photographs showcasing properties have helped potential buyers find the right home for them.

  1. - About 83% of property buyers believe that photos are crucial in helping them reach a buying decision. This is the finding of Jacky Teplitzky, Executive Vice President of Prudential Douglas Elliman Real Estate in New York.
  2. - Homebuyers spend approximately 60% of their time looking at listing photos online. The rest of the time (40%) is spent reading the agent's description and listing details.
  3. - A report from the National Association of Real Estate Agents shows that 87% of homebuyers find images to be one of the most valuable features of listing websites. 
  4. - A 2021 report reveals that millennials currently represent the largest generation of homebuyers. About 80% of millennials want to view 3D virtual tours and digital floor plans when looking for a house.

Real Estate Photography Statistics for Homeowners and Sellers

Homeowners and property sellers should know that homes with professional photos sell faster than those with amateur photos. With professional photographers, you won't miss out on the chance to make your real estate listings stand out in a highly competitive market.

  1. - Only 15% of properties employ professional photography.
  2. - Armed with high-quality photos, you can sell a property 39% closer to its original listing price.
  3. - Professional listings with great photos sell up to $19,000 more.
  4. - Sellers who employ a professional photographer sell for $900 to $116,000 more than homes that don't use professional real estate photography. These properties also get a 50% higher asking price per square foot.

Suburban two-storey house with a driveway

Frequently Asked Questions

What Are the Characteristics of Real Estate Photography?

Real estate photos should highlight the most appealing architectural and design elements through careful composition and lighting. Images must balance accurately showcasing a home's layout and features with some stylization to evoke a lifestyle and make spaces look bright and welcoming.

What Are Three Interesting Facts About Photography?

Three fascinating facts about photography are that photography dates back to the early 19th century, with the first photograph taken by Joseph Nicéphore Niépce in 1826. The word "photography" originates from Greek, meaning "drawing with light". The first permanent color photograph was taken in 1861 by physicist James Clerk Maxwell.

What Is the Objective of Real Estate Photography?

The goal of quality real estate photography is to showcase properties in their best light, allowing potential buyers to envision themselves living in the homes. Skilled photographers aim to emphasize selling points like curb appeal, spaciousness, renovations, and upgrades through careful composition, lighting, lenses, and post-processing.


Quality real estate photography provides multifaceted benefits to sellers through faster home sales velocity, an expanded online imprint, and boosted market value. Relying on lackluster photos introduces needless hurdles to an already challenging transaction.

PhotoAndVideoEdits.com helps real estate photographers grow and scale businesses by providing quality realty editors with a timely turnaround (24 hours or less, guaranteed) and a custom style. Set up a trial account today and experience what we can do for your real estate photography business.

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