Simple Steps of Real Estate Image Enhancement

Simple Steps of Real Estate Image Enhancement

Advances in digital technology has accelerated means of access for millions of people to view real estate listings. Real estate businesses use websites and other modes of digital media platforms to showcase the range of properties they are offering and allow persons visiting this website to view and interact with them. At the center of these websites and platforms are the photos used to engage the site visitor. Impressions are important to make engagements and perfect images shout a respectable reputation for real estate companies. In this regard, photos work like magnets. They are the first point of attraction for people looking to buy a property before looking at the specifications, and if those two items match, then a sale is imminent.

With the premise that photos are key to generating leads and sales for real estate businesses, photographers must take advantage of this through making the photos look a hundred times more attractive with image enhancement. People always want to see vibrant photos of homes and more often than not, these people immediately build a connection with the photos leading to faster sales. Hence, realty editor plays an essential role in appealing to potential buyers as it builds on their connection with looking at the photos of their future home.

Why we need image enhancement

Image enhancement in real estate is relevant for many reasons. It helps the real estate business sell more properties and sell them faster. From a photographer’s point of view, the more properties the real estate business sells, the more gigs you can get, hence a bigger photography business. But why exactly do people buy properties faster as a result of image enhancement?

  • Real estate photo enhancement presents the cleanliness of the property – image enhancement can remove blemishes that may be caused by natural events. As some household perimeters are lined with soil or grass, wind and rain can smear the exterior walls with unwanted dirt which is a chore to clean up just for a photo shoot.
  • Image enhancement brings out the finer details of the property – whether you are capturing the interior or the exterior, surfacing that contemporary pattern on the floor tiles can easily find its way to a tile connoisseur and make a sale happen.
  • Real estate photo enhancement gives an impression of bigger spaces –impressions of a large space engage people to look deeper into the property’s details. While the image reflects a larger than normal space, the buyer is able to view the floor area specifications which they can use to objectively decide if it is within their requirements.
  • Image enhancement improves real estate business reputation – bringing out the best features of the home and staying within the realistic bounds of image enhancement in real estate tells potential buyers that the business is committed to bringing truthful and quality properties available for viewing at the comfort of your devices.

What are the image enhancement techniques?

Real estate image enhancement requires beginning with the end in sight. The vision must be present in order to plan ahead and know how many pictures to take, in what views, in what lighting conditions, and where the best parts of the property are. It entails knowing the camera techniques that will result to optimized editing conditions for the best results. Here are some techniques to help the process of image enhancement during editing:

  • Visiting the property prior to the shoot – image enhancement in real estate does not only rely on the skills on the computer come editing time. There is also an element of preparation to maximize the offerings of a property and to know where to take photos to showcase the most prominent areas of the house will set up the focus of the photos.
  • Use wide angle lenses to create larger impressions – capturing images on wider perceptions gives more flexibility for later editing.
  • Pay close attention to the colors – make sure that the color of the house and the landscape are in tune to the environment. This includes the sky and the lighting. What you want to achieve is a realistic image to the buyer, hence, the hue and saturation effects will be your best bets.
  • Cropping and removing unnecessary items out of the image – real estate photo enhancement aims to emphasize the property, meaning the home, the lawn, the pool, or the light fixtures that comes with the home. It is imperative to weed out unwanted objects such as mailboxes or the neighbor’s fence in the photo to remove objects that might divert the readers attention away from the property being sold.
  • Enhancing the weather conditions to reflect the beautiful skies – while cloudy days can help reduce glare from the noontime sun, the overcast may actually be a disadvantage to the potential buyer.Using image enhancement to portray a sunny day invokes positivity and cheerfulness to the buyer, drawing their interest closer to the property pictures. You may want to explore the curve too in Photoshop to generate contrasts and control the shadows.
  • Layering multiple shots of the same photo during image enhancement editing – this technique superimposes several versions of one image that differ in exposure. This enables you to select the best features of each layer that interact while producing a realistic image.

Conclusion

Real estate image enhancement alone is a way to improve your images not only for your benefit but for the real estate businesses. The combination of techniques from the day of the shoot to the image enhancement and processing result to showing the best qualities of the property that is sure to rake in people who want to buy homes. Remember that images speak to the customer in ways that words cannot especially when the image emphasizes the best parts of it.

The thought of learning image enhancement in real estate is small investment to make relative to the gains a photographer can get in return. Do not be discouraged with the complications editing brings because if you begin with the end in mind then the process will seem like a breeze. There is no easy way to do anything and no photographer is born with the ability to edit. It is all a matter of will that dictates the difficulty.

 

Relevant Quick Links:

poster